Plastiques & Corporals
Introducing physical intelligence, it seems like a good idea to introduce plastiques and corporals, which are one way of describing two aspects of how we move.
A plastique is what happens when one single muscle contracts or releases. Not a group of muscles, but one single solitary one. (nb. yes, this is a practical impossibility, but [...]
Hello Powernap: introducing the skullhinge
It’s a small part of the body, but it wields a whole lot of power around perceptual abilities, balance, strength, well-being and response times. Not bad, hey?
Yes, but is it art? (and does that matter?)
Many of the top art directors, creative directors and copywriters in the industry are artists who at some point in their careers decided that earning a living was important.
Planning counter-obsolescence
So what happens when we’re finished with that pretty toy? What about the box it came in, or that bottle of pop? Do we design the label, shape or material with how it looks when tossed in the gutter in mind?
